About the Author.
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Mitch Abrams has been in the lighting field since he was 13 years old. Starting on weekends in the family business, Rite Lighting, in New York City's Bowery Lighting District.
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Eventually opening a lighting showroom in Long Island, Mid Island Lighting and began providing lighting products for new construction developments and commercial projects.
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Merging with Public Electric Supply in the 1980's, the Lighting Unlimited Designer Showroom. It featured a 15' x 25' lighting lab to explore the form and function of the latest technologies.
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After a few semesters at SUNY Albany, Mitch joined LeiterLites and was instrumental in creating their line of designer track lighting and other products, then joined Hargray Industries to design bath lighting.
In 1993 he relocated with his wife and daughter to south Florida and for 20 years worked for several lighting showrooms. As the Director of Sales & Marketing he provided specification and upgrade lighting for many prestigious builders, energy efficient lighting for commercial and residential clients and also provided automation systems, alarm & CCTV systems and audio/visual equipment and integration.
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in 2007 - 2009 Mitch left the retail lighting industry to become an event promotor and joined the Worldvibe Entertainment Group. He was instrumental in creating and marketing the international tv show, Batalla de las Americas, EsMiPlaneta a Tri-Lingual Social Network (now MeetMe.com) and in 2013 created a 3 day event, the Mayhem Motorcycle Rally.
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Mitch has been in the retail lighting business for over 45 years and a Territory Manager in the South Florida Market since 2015. Supplying distributors from North Palm Beach to South Miami-Dade and consulting on major retrofit and new construction projects.
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Mitch joined Poli LED & Signs in 2022, a family owned LED lighting and sign manufacturer. His position is for new Business Development for wholesale distributors as well as providing lighting specification, value-engineering and energy-efficiency with the latest state of the art LED technologies.
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