MY EARLY YEARS IN ADVERTISING & MARKETING

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Back in the late 1970's - early 1980's I designed lighting, advertising, specification sheets and display systems for Leiter-Lites and later Hargray Industries (I created the first mirrored bath bar and unique finishing techniques. I also created advertising for my family business (Mid-Island Lighting & Lighting Unlimited) and other lighting showrooms.

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Starting with hand drawing (my skills increased over time), clip art and cut and paste advertising mats, all prior to computer generated ads. A Kroy Lettering Machine, a electronic Brother typewriter with changeable font disks and transfer type were my lettering tools.

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I worked with Underwriters Laboratories in Melville, NY to create the UL Listing for track lighting and designed several products (some of which are still made today (the LT-210 Super-Lite is one of them).

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I hope you enjoy this blast from the past...

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